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2025-11-28 09:47:59 -

The Role of Personalization in Email Marketing: Unlocking Higher Engagement and Conversions

Email marketing has transformed drastically over the past decade, and personalization has emerged as one of its most defining features. Gone are the days when brands could send generic, one-size-fits-all emails and expect positive results. Today’s consumers demand relevance, authenticity, and tailored experiences. With inboxes becoming increasingly competitive, personalization acts as the...

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