Can Kombucha Become the Next Global Wellness Revolution? Exploring Growth, Innovation, and Health Trends
Introduction The kombucha market has emerged as one of the fastest-growing segments in the global beverage industry. Kombucha, a fermented tea beverage made using a symbiotic culture of bacteria and yeast (SCOBY), is widely recognized for its health benefits, including improved digestion, detoxification, and immune system support. As consumers increasingly prioritize wellness and...
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