The Power of Two: How Qualitative and Quantitative Research Can Work Together There is a story behind every number.
These days, data is everywhere, from dashboards to reports to metrics.
There is a human story behind every number, though.
And behind every story, there is a pattern that needs to be measured.
The real strength of qualitative and quantitative research is not in how they are different, but in how they work together.
The Heart...
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