Pet Grooming Service Market, valued at approximately USD 20.75 billion in 2024, is on track to grow to USD 27.98 billion by 2032, driven by rising pet ownership, the growing humanization of companion animals, and increasing demand for premium and mobile grooming services. 

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Market Growth Drivers & Opportunities

Pet grooming services are experiencing strong tailwinds as more individuals treat their furry companions like family. This humanization trend is not just about aesthetics — pet owners see grooming as a vital part of their pet’s health and hygiene, investing in regular trims, baths, de-shedding treatments, nail care, and even spa-style pampering. As urbanization increases and working lifestyles become busier, the demand for mobile grooming services — where groomers come to a pet owner’s home — is rapidly rising. These on-demand, convenient services eliminate stressful travel for pets and provide a stress-free experience for owners.

At the same time, there is a clear shift toward premium offerings. Spa-like treatments, aromatherapy baths, and eco-friendly grooming packages are becoming more mainstream as pet parents look for holistic wellness for their animals. This premiumization creates significant opportunity for grooming businesses to differentiate themselves through high-end, luxury services.

Another growth lever is digital transformation. Online booking platforms, mobile apps, subscription-based grooming plans, and loyalty memberships are making grooming more accessible, efficient, and customer-centric. Grooming salons that embrace technology can streamline appointments, reduce no-shows, and foster long-term relationships with their clients.

Emerging markets also represent a major play. In regions where pet ownership and disposable income are rising quickly, grooming services are becoming a must-have. As consumers in these markets grow more aware of professional pet care, grooming providers can tap into a growing base of pet owners who are willing to pay for convenience and quality.

Finally, sustainability is gaining ground. Pet owners are increasingly drawn to grooming salons that use organic products, biodegradable tools, and water-efficient processes. By offering eco-conscious packages, groomers can align their business models with customer values while capturing growing segments of environmentally minded pet parents.

Segmentation Analysis

According to the Maximize Market Research report, the Pet Grooming Service Market is segmented by service type, pet type, delivery channel, and region.

By service type, the market includes a wide spectrum — from routine grooming tasks like bathing, brushing, hair trimming, and nail clipping to specialized treatments such as de-shedding, massage/spa, de-worming, ear and eye cleaning, and dental or gland expression services. Among these, massage and spa services emerge as a fast-growing sub-segment, reflecting consumer demand for wellness-based and pampering grooming experiences.

In terms of pet type, grooming demand is divided among dogs, cats, and others (such as smaller pets or exotics). Dogs dominate the grooming market due to their widespread adoption and frequent grooming needs. However, grooming for cats—and particularly long-haired breeds—is growing steadily as more cat owners seek professional maintenance for their pets’ clean and healthy coats.

For delivery channels, the market distinguishes between mobile grooming and salon-based grooming. Mobile grooming services — where fully equipped grooming vans travel to the customer’s location — are gaining traction due to their convenience and the personalized touch they offer. Salon-based grooming remains popular for customers who value full-service facilities, specialized equipment, and in-store experience.

Geographically, the market is broken down into major regions including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, reflecting distinct growth dynamics and consumer behaviors across these markets.

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Country-Level Analysis

United States (USA): The U.S. is a powerhouse in the pet grooming services market, underpinned by very high pet ownership rates, strong spending on pet wellness, and a mature ecosystem of grooming salons and mobile grooming operations. Premium grooming, spa-style treatments, and subscription models are particularly popular among U.S. pet owners, who frequently view grooming as part of their pets’ health routine.

Germany: In Germany, pet owners are increasingly embracing professional grooming services, driven by both high standards of pet care and rising pet "parenting" behaviors. German groomers are responding with a blend of traditional salon services and upscale treatments. There is also growing demand for eco-friendly products, consistent with Germany’s broader consumer leanings toward sustainability.

China: China’s pet grooming market is expanding rapidly, fueled by dramatic growth in pet ownership and rising disposable incomes. Younger urban pet owners, particularly Millennials and Gen Z, are fueling demand for mobile grooming, premium services, and digital booking platforms. The pet economy in China is expected to continue scaling, supporting broader grooming service adoption. 

United Kingdom (UK): In the UK, grooming providers are capitalizing on pet humanization and growing demand for spa-like experiences. Grooming chains and specialty salons offer a full menu of services—from basic grooming to massage, de-shedding, and organic treatments. Subscription-based grooming packages are also gaining traction, especially in densely populated urban areas.

India: India represents a rapidly emerging market for pet grooming services. As pet adoption grows in major cities and middle-class households spend more on pet care, grooming services are moving beyond informal, home-based providers to professional salons and mobile units. Disposable income, pet consciousness, and a shift toward premium grooming are creating strong opportunity for service providers.

Competitive Landscape

According to the Maximize Market Research report, prominent companies in the pet grooming services market include PetSmart LLC, Petsfolio, Dogtopia Enterprises, Wag Labs, Inc., Pooch Dog Spa, Paradise 4 Paws, PetBacker, Anvis Inc., and Pawz & Company. These players are setting the competitive tone through service innovation, geographic expansion, and customer experience.

Here are five top players making strong moves:

  1. PetSmart LLC — As one of the largest pet care retailers in North America, PetSmart leverages its vast store footprint to offer grooming services alongside pet supply retail. Its integrated model helps drive grooming subscriptions and cross-sales.

  2. Petsfolio — Known for its mobile grooming platform, Petsfolio is expanding rapidly in urban markets. By offering pickup-drop services and subscription grooming, it's capitalizing on convenience-driven demand.

  3. Dogtopia Enterprises — This chain of daycare-grooming centers offers full grooming salons within its dog daycare facilities, appealing to pet parents looking for one-stop care for their pets.

  4. Wag Labs, Inc. — Wag Labs offers app-based booking for a variety of pet services, including grooming. Its digital-first model appeals to younger, tech-savvy pet owners who prefer seamless service experiences.

  5. Pooch Dog Spa — A premium grooming brand, Pooch Dog Spa differentiates through spa-style grooming, aromatherapy baths, and breed-specific styling — catering to pet owners who prioritize luxury and wellness.

Recent developments:

  • Petsfolio has enhanced its subscription grooming packages, adding eco-conscious product options and loyalty tiers to retain its client base.

  • Wag Labs recently extended its mobile grooming services to additional U.S. cities, investing in more grooming vans to meet rising demand.

  • PetSmart is exploring bundling grooming with wellness check-ups in-store, reinforcing its role as a holistic provider of pet care.

  • Dogtopia continues to expand internationally, opening centers in Europe and exploring mobile grooming add-ons.

  • Pooch Dog Spa has begun offering “green grooming” with biodegradable grooming products and water-saving techniques, aligning with consumer trends toward sustainability.

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Conclusion

The pet grooming service market is entering a vibrant growth phase, driven by pet humanization, rising demand for mobile and premium services, and increasing digital engagement. With projections that the market will grow from USD 20.75 billion in 2024 to nearly USD 28 billion by 2032, the opportunity is enormous — for established chains, mobile grooming startups, and eco-conscious boutique brands alike.

Regional dynamics in the U.S., Germany, China, the UK, and India reflect diverse but complementary growth engines. Meanwhile, leading players like PetSmart, Petsfolio, Dogtopia, Wag Labs, and Pooch Dog Spa are innovating rapidly and expanding their reach to capture more of the burgeoning pet care economy.

As pet owners continue to prioritize their furry friends’ well-being, grooming services are becoming not just a luxury, but a vital pillar of comprehensive pet health. For investors, entrepreneurs, and industry stakeholders, now is the time to scale, specialize, and engage — because the future of pet grooming is gilt, mobile, and smarter than ever.

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